After 15 years at a major label, Ashley White founded AWPR as a trusted home for artists seeking personalized strategies to tell their authentic stories.
Ashley White Public Relations tells the stories of musicians and creators who move culture forward, connecting artists with audiences through strategic, authentic, emotionally resonant campaigns.
From Major Label to Boutique Firm
Ashley White spent 15 years at Atlantic Records in New York City developing PR strategy for artists like Jason Mraz, fun., Vance Joy, Halestorm, and Portugal. The Man. She worked across multiple genres, from developing acts to established artists, but all with one common thread – a great story. In 2018, she left to start the boutique firm Ashley White Public Relations, built on a foundation of storytelling and prioritizing a smaller, curated roster and long-term, trusted relationships.
What AWPR Does and Why
Ashley and her team design custom PR plans that are built around specific artist narratives, not a templated campaign dropped into their release cycle. The stories they refine, the media pitched, and the approach taken are completely tailored to each client. There is no one-size-fits-all. The needs of the artist dictate the way their stories are told.
The agency has worked with multiple Grammy-winning artists, launched emerging artists across a variety of genres (Dexter and The Moonrocks, GAYLE, Daisy Grenade), and built long-term narrative arcs deepening fan loyalty, rather than compromising clients’ identities to latch on to short-lived trends.
Clients include/have included Halestorm, Jason Mraz, Straight No Chaser, Neon Trees, The Script, Lady Blackbird, LP, and the Country Music Association.
Built for Independent Artists and Labels
In 2026, artists want the freedom to build teams around them that they trust, and AWPR is exclusively built on fostering a deep trust and true partnership with every client. The agency is in constant lockstep with the label and artist marketing team to ensure a cohesive identity and messaging. Whether the artist team is large or small, AWPR is a partner in the truest sense – to labels, to artists, and to management. The agency’s roster is sized so that clients receive hands-on attention from the agency’s entire staff.
AWPR’s clients are not limited to music; their roster includes authors and creators whose work sits at the intersection of culture and storytelling -- a reflection of the agency’s belief that the most interesting voices rarely stay inside a single genre or format.
About Ashley White
Ashley White, a 25-year publicity veteran, spent 15 years at Atlantic Records in New York City before starting Ashley White Public Relations (AWPR) as a home for artists with authentic stories seeking individualized attention and trust in their publicity team. She currently serves as the inaugural Co-Chair of Women in Music’s chapter in Austin, TX.
Keep up with Ashley White!
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