SourceAudio is the music industry’s most widely adopted sync platform. Now they’re looking to spotlight independent artists and labels. How can you get involved?
SourceAudio stands as the music industry's most widely adopted sync platform. Through its core strengths in music discovery, distribution, protection, and payments, SourceAudio helps writers and publishers maximize revenue through YouTube, distribution, performance royalty collection, and global sync licensing at scale, effectively future-proofing catalogs in the ever-evolving music industry landscape.
How It Started
The company was developed in 2012 by co-founders Andrew Harding (CEO), Ryan Cramer (CTO), and Geoffrey Grotz (former CEO), who grew frustrated with the inability to easily store and find music for use in commercial media. In its early stages, the company maintained a small library of 3 million songs that clients could search to find music for their projects, but the team pushed to offer more functionality and features, knowing there was a market desire for such a platform. Eventually, SourceAudio evolved into a white-label, single-branded ecosystem for all different types of clients with the ability to individually manage and send out playlists and pitches, track music, conduct searches, and more.
How It’s Going
As of 2024, SourceAudio is the most heavily selected, vetted, authorized, and adopted primary access point for music in commercial media by nearly all major media networks, radio stations, podcasts, and more. SourceAudio’s best-in-class music CMS platform hosts more than 33 million unique, pre-cleared tracks from a diverse mix of production music libraries, independent music companies, and major publishers, and puts them directly in front of the largest and most influential content creators and broadcasters/streaming networks in the world through their platform.
SourceAudio serves more than 570,000 professional users from more than 140 broadcast and streaming networks, thousands of podcasts, more than 2,500 radio stations, and more across 186 countries. In addition, SourceAudio represents over 445,000 writers, more than 116,000 publishers, and processes over 500,000 music searches weekly for sync licensing – in 2024 alone, it totaled more than 2.4 million searches and 59 million downloads.
With unrivaled music search, metadata features, team collaboration, and a user experience tailored to the needs of licensors, SourceAudio creates additional value for its clients through integrated broadcast monitoring for radio, television, YouTube, and more, as well as cue sheet automation, AI tagging, publishing administration, e-commerce, and industry-wide licensing opportunities. Its full-stack solution serves as the launchpad to unlocking instant downstream revenue opportunities like YouTube Content ID, DSP distribution, and licensing to podcasters, radio groups, television, and beyond.
Amplifying Indie Labels
Currently, SourceAudio is looking for independent artists and labels to spotlight in its upcoming Amplify platform. Designed to use SourceAudio’s existing infrastructure to surface sync opportunities for up-and-coming artists, Amplify offers featured placements and editorial playlists, cross-platform promotion, and “Amplified” projects, which receive priority consideration, higher editorial visibility, enhanced curation by music supervisors, featured artist spotlights, and trending music alerts to buyers.
If interested, please contact Weston McGowen at weston@sourceaudio.com.
Keep up with SourceAudio: https://www.sourceaudio.com/
