Puntilla is a key player in the Latin music landscape. Based in the vibrant city of Miami, we elevate artists’ voices through four core pillars: label services, distribution, publishing, and marketing. Our integrated approach enables us to invest in talent, deliver music directly to platforms, optimize revenue, and amplify creators on a global scale. We move in rhythm with the Latin sound.
Puntilla: Empowering the Future of Latin Music
A Tailored Approach to Artist Growth
At Puntilla, we believe that no two artists are the same—and their careers shouldn’t be either. Our philosophy is built on a personalized approach that recognizes and celebrates the unique identity, sound, and story behind every creator. Beyond meeting the industry’s commercial demands, our mission focuses on educating talent, integrating the latest technologies, and fostering meaningful connections within the global music ecosystem.
This mindset has allowed us to build a platform designed not only for established stars but also for emerging voices shaping the future of Latin music.
A Complete Ecosystem of Music Services
Today, Puntilla operates as a multifaceted company offering a comprehensive suite of integrated services that support artists through every step of their journey. Our structure is built around four key divisions:
- Record Label:Artist development, strategic release planning, and tailored production ecosystems.
- Distribution: Global delivery and optimization for music across all major platforms.
- Publishing: Rights administration, royalty management, and creative opportunities.
- Marketing: Data-driven strategies that elevate visibility and cultivate long-term fan engagement.
This holistic approach has earned the trust of some of the most influential names in Latin music, including Marc Anthony, Fonseca, Gente de Zona, Leoni Torres, Alain Pérez, Motiff, Dale Pututi, Los 4, Los Van Van, and Nesty, as well as leading labels like Magnus Media.
Our Origins: From Havana to the World
Puntilla began in 2011 in Havana, Cuba, as a music video production company. After five years of rapid growth and creative success, we expanded to the United States and evolved into a full-scale music company. In this new stage, we became the only YouTube Music Multi-Channel Network (MCN) based in Miami, strengthening our position within the digital-first Latin market.
Looking Ahead: Innovation and Global Reach
Our vision is rooted in building a future filled with opportunity, inclusiveness, and excitement for Latin music. As content consumption continues to shift, we stay ahead of the curve by providing personalized audiovisual solutions and robust rights services. Our goal is to help artists break cultural and geographical barriers, connecting their music with audiences worldwide.
We are committed to empowering Latin artists with the tools, knowledge, and support they need to thrive in an ever-evolving industry. By championing their creativity and protecting their rights, Puntilla aims to become the leading rights manager, marketer, and distributor for top Latin talent.
Puntilla isn’t just a company—we are a movement building the future of Latin music, one artist at a time.
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