Orphiq gives artists, managers, labels, and agencies an AI music strategist that plans releases, builds content strategy, and keeps campaigns on track across the full team.
What is Orphiq?
Orphiq is an AI-powered release planning and career strategy tool where music artists and their teams plan campaigns, coordinate across projects, and stay aligned at every stage. The platform is designed around a simple idea: artists should be able to focus on making music, not burning out with admin busywork.
At the center of the platform is Apollo, an AI music strategist that learns from what each artist shares about their sound, vision, brand, goals, and audience. Apollo maintains context across sessions, so the advice it provides gets more specific and more useful over time. It is not a chatbot generating generic tips. It is a persistent layer of strategic thinking that any team member can access.
Orphiq serves artists releasing music on their own, managers running multi-artist rosters, labels coordinating campaigns across teams, and agencies managing client releases. The platform works in English, but Apollo can communicate in multiple languages, making it accessible to artists and teams around the world.
Release Planning Built for How Artists Actually Work
Most artists plan releases across a mix of notes apps, group chats, and memory. The important details live in too many places, and the people who need them most often don't have access. Orphiq replaces that patchwork with a single workspace where the full release plan lives, from announcement timing and content schedules to distribution deadlines and promotional milestones.
Each release gets its own timeline. Tasks are organized by phase, with clear deadlines and ownership. Artists working alone get structure they can follow without a team. Artists working with managers, publicists, or label staff get a shared view where everyone sees the same plan and can move independently without waiting on updates.
Apollo can generate release plans tailored to each artist's situation, suggest content ideas based on the release timeline and artist's brand, and flag gaps in the rollout before they become problems. The goal is not to automate the creative process but to handle the operational side so artists can stay focused on the work itself. Orphiq also publishes free guides on release planning, marketing, and music business fundamentals.
Meet Apollo, Your AI Music Strategist
Apollo is the AI engine inside Orphiq. What makes it different from general-purpose AI tools is context. Apollo remembers what the artist and their team share with it: their genre, their goals, their audience, their brand, and their priorities. When someone asks a question, the answer reflects that context instead of starting from zero.
This persistent memory means Apollo improves with use. Early conversations establish who the artist is. Later conversations build on that foundation with more specific strategy, sharper content suggestions, and more relevant guidance. A manager or PM preparing for a release can ask Apollo for a promotional timeline or what brand to negotiate a sponsorship with, and the result will already account for the artist's goals, artistic DNA, and current priorities.
Apollo also supports collaboration. Multiple team members can interact with the same artist workspace. A publicist, a social media manager, and a booking agent can each ask Apollo questions within their area and receive answers that reflect the full picture, not just the slice they personally manage. Learn more about how Orphiq works.
For Managers, Labels, and Teams
Orphiq was built with teams in mind from the start. For managers running a roster of artists, the platform provides a centralized view across all active projects. Each artist gets their own workspace with its own context, and the manager can move between them without losing track of where things stand.
For labels, Orphiq reduces the coordination overhead that comes with managing multiple releases on overlapping timelines. Instead of tracking progress through email threads and status calls, teams can check the workspace for real-time visibility into what's done, what's next, and what's at risk.
Revenue strategy is part of the platform as well. Apollo can help teams evaluate release timing, assess promotional approaches, and think through how to allocate time and money based on the artist's position in the market. The aim is to bring strategic thinking closer to execution, so decisions happen faster and with better information.
Get Started with Orphiq
Orphiq offers a free tier so artists and teams can explore the platform before committing. Paid plans start at $37 per month for individual artists and scale to support full team and roster management for managers, labels, and agencies.
Artist data is not used to train AI models, and every workspace is isolated with access controls so teams stay in control of what they share. More on Orphiq's data handling and privacy practices.
To learn more or create an account, visit orphiq.com.
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