What changes when a streaming platform rejects extraction and builds for the creator economy? Everything. Introducing MazeFlower - an artist-owned Public Benefit Corporation.
MazeFlower is an artist-owned Public Benefit Corporation building an integrated streaming, social, and commerce platform — where music drives discovery and commerce drives profit.
The Paradigm Shift
Article III of MazeFlower's Certificate of Incorporation:
"The specific public benefit purpose of the corporation is to create a music platform that ensures artists are financially rewarded for their active participation and investment in the platform, creating a sustainable ecosystem where artist success and platform viability are mutually reinforcing."
That's not marketing copy. It's a covenant between platform and creator, where our incentives are aligned — by design and by law.
The Model
Music streaming barely breaks even. Everyone in this community knows it. Commerce generates profit — so we built a platform where every song, album, artist, and label becomes a destination (called a "Campfire") and every destination connects to an artist-curated storefront.
Three commerce revenue streams. The commission on a single sale is worth more than royalties on thousands of streams. When your artists make money, you make money. (Reach out, and we'll walk you through it.)
Built for Independents
Independent labels have always been the ones willing to bet on something new. MazeFlower is returning the favor.
We're not approaching the independent sector as a stepping stone. We're building with you because your artists deserve a platform engineered from the ground up for artist monetization — and because you've been saying the model is broken since long before anyone listened.
We're also bringing back something the algorithm killed: label identity. On MazeFlower, fans don't just follow artists — they discover labels. Your roster launches together. Your curation tells a story. Your vision becomes visible to the people who were always looking for it.
Connection
Music is the greatest force for human connection ever created. (None of you would be reading this if that weren't true.) So one more guiding principle: there are no discovery algorithms on MazeFlower. You will find your next favorite song from another human being. (But not to worry, introverts, you won't have to ask them.)
Talk To Us Now, Then Meet Us at Indie Week
MazeFlower will be at A2IM Indie Week in June. We'd love to show you what launch day looks like — your entire roster, rising together, on the new home for music. But this only happens once. The ones who show up early write the story. Reach out to us today.
relationships@mazeflower.com
(617) 750-9957
MazeFlower
Music, connected.
One last thing. MazeFlower actually goes to 11.
(Because it's one louder.)
Keep up with MazeFlower!