Lutely: A New Deal for Labels, Artists, and Fans
Benny the Butcher's Ashes In The Safe album + film dropped exclusively on Lutely before wide streaming release, with fans buying and owning the album directly from day one."
Keep what you earn
Lutely is a direct sales platform that changes the relationship between labels, artists, and fans. Rights holders sell music directly to their audience and keep 100% of what they earn. No royalty splits. No waiting for payouts. Every dollar from every sale goes straight to you.
Artists like Benny the Butcher and Dave East are already using Lutely as part of their release strategy, giving fans early access before their projects hit streaming. Fans pay a premium to own it first. All the money flows to the labels and/or artists.
The Pro Plan gives labels advanced Audiolab tools, full catalog management, and 100% of every sale.
Don’t chase artists for assets - Lutely has the tools you need.
Behind every upload is Lutely's Audiolab suite. Upload a track once and walk away with everything the release requires: lyrics transcribed, instrumental, clean version, stems, mastered audio, motion artwork for Spotify and Apple, and more. All of it organized by track, ready whenever you need it. Just upload and go.
One upload to Lutely triggers the full Audiolab pipeline: stems, instrumentals, mastering, lyrics, Spotify Canvas, Apple Motion Artwork, lyric videos, and album art, all created automatically.
Every asset from a single track, organized and accessible in one place.
CleanCut: pick up new revenue you didn't know you were leaving behind
Every track uploaded to Lutely also gets an automatic clean version called a CleanCut. Just upload your track, Lutely detects and removes the explicit vocal content instantly. Creating radio-ready, family-friendly versions of your tracks has never been so easy.
In addition to the automatic simplicity of it all, every clean cut can be fully customizable with Lutely’s in app editor.
CleanCut detects explicit moments automatically and generates a release-ready clean version. Every edit is fully customizable.
Clean versions open doors that explicit tracks can't. Radio. Sync licensing. Brand partnerships. Retail placements. Distribution channels you haven't tapped yet.
Next Records used Lutely to create CleanCuts of their explicit catalog and generated over six figures in new revenue as a result, by delivering their catalog into clean only vendors. That's not a workflow improvement. That's a new business.
For sync, having a clean version ready the moment an opportunity comes in is the difference between landing the placement and missing it. CleanCut makes sure you're always ready.
Built for labels
Lutely’s Pro Plan is built for labels and teams: Advanced Audiolab features, multi-artist catalog management, and full direct sales infrastructure for your entire roster. Everything you need to move faster and earn more.
Register for Lutely's upcoming Indiescussion webinar on May 14 here.
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