KiTbetter, a subsidiary of South Korean media technology company Muzlive, is reshaping music ownership through the KiTalbum, a patented physical plus digital album format that gives fans something to hold and artists a more direct, profitiable way to share their work.
Each KiTalbum pairs a collectible physical release with a high-quality digital album experience, delivering music in lossless audio, immersive formats including Dolby Atmos, and premium video where available. It is designed for intentional listening and long-term ownership, not passive consumption.
Muzlive pioneered the connected album format in the K-pop industry with the release of the world’s first connected album in 2014. Building on that innovation, KiTbetter expanded internationally and, since 2017, has sold more than 10 million KiTalbums worldwide. What began in one of the world’s most engaged fan economies has grown into a flexible, globally scalable album format used across genres and markets.
Today, KiTalbums support independent artists, emerging acts, and established artists alike. The format removes many of the traditional barriers associated with physical releases while preserving what fans value most about owning music.
What is a KiTalbum?
A KiTalbum is a complete album experience that blends the permanence and collectibility of physical media with the flexibility of digital access.
Each release includes a custom-designed physical package curated by the artist and a pocket-sized KiT device. When fans click the KiT device near their phone or tablet, the full album experience is activated through the KiTplayer app.
Collect
Artist-curated physical releases including artwork, photos, liner notes, stickers, and inserts that make the album something fans want to keep.
Click
A single click unlocks the full album experience, including music, videos, lyrics, credits, and visuals in one place.
Connect
KiTalbums allow artists to turn albums into products fans can buy, keep, and support directly, creating deeper engagement through ownership.
Keep in Touch Better.
For Artists
Release Music on Your Terms
KiTbetter gives artists control over how their albums are released, presented, and sold, without the traditional risks of manufacturing, inventory, or complex distribution. On average, production takes around 30 days from approval of assets.
Earn More Than Streaming
Artists earn an average of $4.70 per KiTalbum sold with no upfront cost, and more than $10 per album through direct sales. Wholesale options begin at just 30 units.
Build Direct Fan Relationships
The KiTalbum is the first physical format to offer post-sale data insights, helping artists better understand where their fans are and how they engage with the album experience.
Create Something That Lasts
Artists can design fully customized album releases with bespoke packaging, physical inserts, and premium audio and video presentation.
For Labels, Retailers & Partners
KiTalbums offer a scalable physical release format designed for today’s music economy. For labels and distributors, the format supports international chart eligibility, global distribution, and direct fan engagement without traditional manufacturing risk, while enabling flexible runs and special editions.
For retailers, KiTalbums are compact, giftable, and highly collectible, delivering strong visual merchandising and healthy margins with minimal inventory complexity. For partners, the format creates opportunities for collaboration across technology, manufacturing, and experiential activations.
Across genres and release types, KiTalbums have proven adaptable for new releases, catalog titles, and limited editions alike.
Some notable recent releases include:
- Jimi Hendrix: The Woodstock Experience
- Arcane: League of Legends Season 2 (Soundtrack from the Animated Series)
- Filter: The Algorithm (Ultra Edition)
- DEVO: Freedom of Choice
- Third Eye Blind: Third Eye Blind
- Alice Cooper: Killer
- Duran Duran: The Danse Macabre De Luxe
- Kevin Woo: Deja Vu
- Public Enemy: Black Sky Over the Projects: Apartment 2025
- Frankie and the Studs: Life’s a Glitch
As part of KiTbetter’s commitment to the independent music community, A2IM member companies receive preferred pricing and dedicated support when releasing music in the KiTalbum format.
For more information, contact marketing@kitbetter.com.
Learn more, shop, or release a KiTalbum at www.kitbetter.com/en
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