FaroLatino, Latin music network since 1995, brings Happening Romo to NYC on Nov 4: live music, food and mixology as one cultural experience, featuring Sofish and JUANMA.
FaroLatino Media Network: Three Decades of Music Infrastructure, Now With a Seat at the Table
Who We Are
FaroLatino Media Network is a music and entertainment company founded in Buenos Aires in 1995, with teams in Latin America and the United States. We started as a digital music distribution company and grew into a multiplatform network working with artists, record labels, managers, publishers, content creators, streaming services, radio stations, media outlets and investment funds that manage music catalogs around the world. We handle the full stack: distribution, rights, monetization, marketing and strategy across every major platform. Each partner gets a dedicated Label Manager backed by specialized teams in marketing, legal, copyright and operations.
What We Do
Global distribution to DSPs. Rights administration through YouTube Publishing, the MLC and SoundExchange. Monetization across digital platforms. Catalog administration, optimization and growth, including catalog funding and investment. Channel optimization, playlisting and platform activations. Paid media strategy. We also manage the digital channels of terrestrial radio stations within our YouTube CMS so they can monetize there, and we livestream music festivals.
Happening Romo: A Cultural Mix in New York
On November 4, FaroLatino and Sotol Romo, the sotol brand of Claudia Romo Edelman, are putting on Happening Romo in New York: an intimate evening where live music, gastronomy and mixology work as one cultural experience. On stage, Sofish (Mexico) and JUANMA (Colombia). In the kitchen, Chef Thomas Brown Clarke. Behind the bar, mixologists Alba Huerta and Jeff Bell. The whole session is being recorded in high quality and will be released on streaming and video platforms soon.
Why New York
Because it is where the conversation happens. Happening Romo is our first major live event in the U.S., built to show what a modern music company can do beyond the dashboard: curate, produce, connect brands with culture and put great artists in front of the right room.
What Comes Next
This is the first edition. Together with Sotol Romo, we are building a format where music, food, drink and the wider world of entertainment meet, and we plan to take it to other cities and territories with artists, brands and partners who understand that culture is the best product there is.
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